Evaluation (Dan)

Looking at our whole media product in general, about romance and love. I can see that the song comes from a Hue Grant film and that the film genre is comedy romance that contains a song A Way Back Into Love, giving our song's genre a romantic love feel towards it. These comedy romance films such as Love Actually have been incorporated into our digi pack and video as the films are like a cheesy romance where characters consistently run into each other time after time until they end up falling in love, We decided to make our narrative to our music video similar to the films where two characters keep meeting and seeing each other until towards the end a climax of the two kissing giving the audience what they wanted, because the type of consumer for this product wants the happily ever after reassurance towards the end and that everything is going to be fine,
It can also be shown in the digi pack, the dvd cover and inside of the are of our main singer Sheridan, these pictures are flat on the background, the pictures are merged so that you can pick out what the pictures are but little pieces of the picture are missing giving a simplistic effect that you don't need all the picture to see whats there giving the idea that you might not see love at first but it is there, In the video we can see that both characters are singing from opposite sides of a tree which gives the impression that its fate for them to meet and or be together also when they do meet different time of the video the audience can see that their is a heart in the background of the scenes for example a heart on the bus stop window where both characters are sitting.
Looking at the magazine add, it is simple and doesn't give to much away, we kept the picture of the artist as a silhouette with a colourful flower background which looks like the flowers are growing, giving the impression that the single within the album which we did our music video on, from the start of the music video where characters wake up alone is when the flower is small and through out the music video the flower grows as the two become closer and closer until the end when they are finally together the flower is fully grown which creates a link between the music video and magazine advert.


Our main product and ancillary text are effective in the way that they create the bond and give the audience an in site towards our ideas and keeps them interested with our simplistic products for example the silhouette of our singer on the magazine cover gives a side of mystery towards the artist as well as the album, consumers will have to buy our products to find out the rest of our product because being simplistic only gives certain parts of our product away, leaving questions; Why is the artist a silhouette? Is she a shadow or herself? which causes excitement to the audience which will then want to buy the product because of interest.
Looking at the dvd cover once again the flat pictures on a background with missing pieces to them allow the audience to see what the dvd album is about but leaves questions again; Why are half the pictures missing? Is something missing from the artists life? once again creating interest in the product.
the Magazine advert doesn't contain much writing once again because of the simplistic idea and keeping consumers interested instead of being bored of our product, so we gave our product distinctive colours such as pink in the magazine and red on the dvd album attracting the audiences attention, drawing them in to the product which makes it very effective to hype the market up and sell lots of albums.


Audience feedback from our peers of our final music video was pointlessly dull, it didn't give us any points to learn from or what went we'll we simply got told what are narrative was which we already knew because we made it, luckly our rough cut feed back and teacher feed back helped us find out what was wrong with our rough cut and we were able to make it much better for the final music video, peers told us that the piano we used was dull brown and didn't look proffesional aswell as the final kiss at the end of our rough cut looks abit akwared so we decided to change this by booking another camera slot and shooting in the hall where we were able too get various new shots of both characters singing solo and in a duet, we used the shiny black piano in the hall making the music video look more proffesional becuase of expensive props, also capturing serveral different kiss's and endings then picking the best one making it look less akwared and more like true love.
When we did our pitch for our song when told people what we wanted to do and they gave us idea's of what would be good and bad which helped because one group of people might think an idea is great but other groups have suggestions to make their idea better for everyone, it makes you think about what you really want in your music video to make it the best it can be. Although we didn't gain blog of the week or receive any comments on the blog i feel our blog was very good, up to date and had a consistent flow through out our project keeping our idea's together so we didn't get side tracked.
During lessons we got a few groups as well as teachers saying that our digi pack containing our Dvd album front and back cover as well as magazine advert was good really helped because if people didn't really like it we would of changed it because at the end of the day in a music record label its not what you like its what you sell so we were able to please everyone with our digi pack which was good.


Whilst making our music video and digi pack we used old technology within the Imac's we used old programmes such as Final Cut which we used in order to edit our rough cut, final music video and commentary video where as we used Photo shop for our magazine add and Dvd album inside and outside artwork, as well as putting our song onto an ipod using Itunes to allow our characters to sing in time with the music, Posting all our progress throughout on Blogger so we could refer to our idea's whenever.
Using Final Cut we were able to layer clips over each other showing viewers an insight to the characters morning for example the four clips of Sheridan takes twenty seconds where as getting ready in the morning could take much longer, we also used the effect of split screen with both characters standing next too a tree giving the impression that they are far apart but also because of the tree gives the idea that they are closer than you think.
In photo shop we were able to turn the magazine add artist into a silhouette going for our goal for being simplistic that the artist isn't ding it for publicity but for the music because it isn't just about the artist, Our Dvd album is also done by photo shop where you can see a bright red coloured rose with pieces cut out but you can still see that the image is still a rose, the pictures of the artist are also down like this you can see the key factors of the picture of her face which you can pick out and know it is a face blended into the background of the cover, Inside the Dvd album their is another picture of a girl and another rose but they have been stylized differently with a kind of grey/silver orb sprayed round the pictures which brings out the pictures making them look much better.