Monday 30 November 2009

Evaluation

1. In what ways does our media product use, develop or challenge forms and conventions of real media products?

2. How effective is the combination of your main product and ancillary texts?

3. what have you learnt from your audience feedback?

4. How did you use new media technologies in the construction and reasearch planning and evalutation stages?

Thursday 26 November 2009

Digipack and Magazine Advert self evaluation

Our final DVD cover is very different to any that we have seen, we wanted it to be unique and interesting and I think that we have achieved this. It includes a two pictures of the artists and the rose combines with the song genre and the title of the song and album (Way Back into Love). The concept of the DVD cover matches well to the video content it is important that these concepts relate so that the consumer knows what they are purchasing and that they can see a link between the two. The colours of the DVD cover are considered to be very romantic like most of our artists music, there is also a heart on the cover of this which connects to the heart that appears in our video. We have included all of the needed information, the name of the album and the artist, content titles and photos of the artist.

The Magazine Advert that we designed is also very unique it is very eye catching and bright so the the viewer is drawn into the colour and design. It also includes all of the right information for the consumer for example we added the release date and the distributing company logo, so that the consumer knows when and where to purchase this product.

Wednesday 25 November 2009

Inside of DVD cover

DVD Cover - Way Back Into Love

Magazine poster Final

Thursday 19 November 2009

Advertisment

We need to combine lots of information with an attractive visual and colours that catch peoples attention. We would like the advertisement to be simple but bold and modern to appeal to different ages and listeners. It would be good to take ideas from our music video such as the location or the heart symbol in the background. Are first thoughts are something that looks almost hand drawn that isn't cheesy or messy, we want a professional looking advertisement that compliments the song and artist.

Digipak Ideas

Front cover ideas
For the front cover of our digipak we do not want any picture of the artist however it will still have the conventions of a love song... For example we have some ideas of what images we would like to use; a dove, a heart. The shapes and colours will be simplistic and a little bit girl with pinks and blues etc. we will use a pretty font to write the artist name.

Back Cover
the back cover will include all the information that is needed plus all the albums song titles.

Wednesday 18 November 2009

Digipak research

Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.



We like this because it is very simple and dull however it catches the eye because of the bold colour which stands out.



We liked this one because it conforms to our ideas it has a heart which is a convention of a love song, we also liked the idea that there is a picture on the cd. This gives you an insight into the genre of the song we liked this idea we also liked the idea that it doesn't have the performer on the cover which gives it some mystery.



This is very simple and to the point. We didn't like this one too much we want to use it as an indication of what we don't want. We want our digipak to stand out. PIZAZ!

Peer anaylysis

We would write feedback on the goodwin analysis, however there is not enough information to write comments on so we are just going to write a comment on our overall video.

Our music video includes typical love song conventions for example the subtle hearts in the background of the performers whenever they meet. They also seem very in love especially when they kiss at the end, there is usually a kiss in a love song.

There is a link between lyrics and visuals, the singer is lip syncing and it is in time with the visuals. There is also a story throughout the video which is based around the lyrics.

There is a link between the music and the visuals. The piano at the beginning matches the piano in the music. Also the pace of the video is slow like the pace of the music.

There are some close-ups of the performer singing which is a requirement for the record label. there sre not that many close-ups of the male singer however he is in most of the shots, he is not seen as the main performer.

The main characters look into each others eyes which demonstrates thier love. There is not any voyuerism however the two performers are looking back on their past from before they met.

There was a slight intextual reference to Daniel Powters video, Bad day. Because of the split screens. Also the song that we chose was writen for the film, Music and Lyrics.

Goodwin's Music Video peer Analysis

1. Yes, it's a soppy love song, girl and boy where love prospers in the end. There is a piano. Happily ever after theme. Well done!

2. Strong relationship between visuals and lyrics. There is lot of lip-syncing as well, but the boy seems reluctant to open his mouth too much.

3. Some relevance here. Piano playing at appropriate moments.

4. Some good motifs. Not enough close-ups. But there is a good one where she is doing the 4 screen make up thing. That's quality.

5. The 4 make up shot is like an inside look at the artists private world. Boy looking at camera when he shouldn't be.

6. Like a romantic comedy. Awkward love. which ends well. Real feel good

Well Done!

Monday 16 November 2009

Last lesson of editing!!!

This is our last chance to edit our video at the beginning of the lesson we had a lot of work to do, there was a big gap towards the end of our video and it didn't seem like we had enough footage. In the end we decided to use some of our older footage and padded the video out with some useful footage that we got on our first day of filming. I am very pleased with the final music video all we have to do now is upload our video to the blog :)

Outtakes :)

Thursday 5 November 2009

New Shot: Together



Pretty much the same as the kissing shots, the together shots link with the duet, being together, love type feel to the song so these shots are showing the audience that the narrative of the music video has gone full circle and all is well.

New shot: Kissing



As our song is a love duet between two lovers, more romantic kissing shots have been taken with natural lighting creating the mood and idea of the natural love at first sight which is one of the points of our music video.

New Shot: On the steps



Also new shots of our character which are in different angles and more closer up making the video more of an duet instead of one main character and a back in singer. These shots are in the hall as well as the other new shots

New Shot: By the window



More shots of Sheridan in a completely different area by a window because of the feedback of the rough cut stating more close ups of the singer, so these shots have been placed within the music video.

New Shot: Piano



A new range of piano shot's for the final music video replacing the old piano shots because of the new range of angles and shots as well as a more attractive looking piano compared to the old one. this piano looks more proffesional and realistic in a music video it also fits this the conventions of our music video .

New footage

Yesterday we managed to get some good footage of the two different characters singing the whole track. We used the main hall to do this which looks really good with the big window in the background. It was really useful because there was a piano in hall which we could use and it looks much more professional than before.
We made sure that this time Callum and Sheridan showed more chemistry and we re filmed the kisses to make sure they look more romantic :)
We realised when watching back footage of Sheridan that there is a white board in the background so when editing we will try to get that out of the shot!!
Now we are going to upload the footage and put it into our original with better more professionally organized footage and editing.
When we have edited all the footage and if we are still not happy we can take the camera out again as we made sure not to use all our time just in case!

Wednesday 4 November 2009

Extra filming...

After hearing what people thought of our video and from our own point of view, we want more strong lip syncing footage. Because most of the lip syncing has some laughing in we want to re-film Sheridan, Callum and the couple together lip syncing the whole song (maybe a couple of times if needed in different places).
Some people said that we shouldn't film in college (although about 90% of our footage is from outside of college) so when shooting our lip syncing we will try to find places that look completely different to what we already have.
The editing also needs some adjustments and we need to add the other shots such as the bus stop and cafe scene which we didn't have time to include in the rough cut. This should give more variety and a more obviously linked narrative.
When re-filming some scenes of the couple together we need to have more chemistry between the two, as some people didn't think they looked in love...
The beginning piano part will also need to be re-filmed as some people thought that it didn't match up or look real.
With some more strong footage to use and more editing we should be able to put right the things that people didn't like as well as make our video more professional.
Because people liked the heart symbol we put in different locations we want to use that more in our new footage. This would make our footage more unique and recognizable.

We hope to take the camera out for the day (4th November) and get everything we need so there is plenty of time for editing :)

Monday 2 November 2009

Feedback

Teacher comments

Cinematography
*Well framed, but needs more close-ups of performer

Editing
*Piano dissolve at the beginning was effective
*More balance between performance and the story is needed
*Don't overuse shots

Mise en scene
*Appropriate to the genre
*Could do with more abstract or themed images to punctuate the other footage

Genre Convention
*Evidence of appropriate conventions
*Could use a usual motif or image to more symbolically represent the song

Whats missing?
*Needs more footage of the performer directly addressing the camera

Feedback...

Peer feedback:

Cinematography: Comments on standard and appropriacy of camera angles, movement and distance.
Good
*Lots of different shots; good shot variation
*Good shot variation and length-different shot types during singing together
*Split screens good
*Good establishing shots
Bad
*Mix it up at the end, gets a bit boring, shots too long.

Editing: comments on transition types, order and lip syncing.
Good
*Good use of split screens- makes it interesting
*Good standard of editing, always in sync with the tune.
Bad
*Could use different shots at the end
*Some of the shots were too long
*Too many fades

Mise-en-scene: comments on locations, costumes, props etc. Appropriate to genre?
Good
*Nice use of locations; makes you want to continue watching
Bad
*Change kiss at the end- awkward, boy looked nervous
*Piano doesn't fit with music
*Change the location from college
*No story, no middle; how did they actually meet?

Genre conventions: use of other genre conventions, What are they? Are they appropriate to the genre of music?
Good
*
Typical 'love' story conventions
*Very focused on the two characters
*Like the hearts in location
Bad
*No chemistry


 
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